THE WEALTH
INTELLIGENCE PLATFORM
See the wealth behind your enquiries.
LUUX IQ reveals the wealth, relationships and commercial potential behind your leads and existing clients - helping your teams identify, understand and prioritise the opportunities that matter most.
REQUEST A DEMOKnow which enquiries deserve your attention. Which existing clients could be worth significantly more. And which relationships could unlock your next high-value opportunity. LUUX IQ gives your teams the intelligence to know the difference.
- Tracked profile
- UHNW
- HNW
- Other
You are not short of leads.
You are short of intelligence.
Most luxury brands already have more customer data than they know what to do with. The problem is knowing who really matters.
Which enquiry has genuine purchasing power? Which existing client is dramatically under-spending? Who already has a relationship with your next best prospect? And which opportunities are being overlooked because your CRM simply cannot see them?
Most CRMs tell you who someone is and what they have bought.
LUUX IQ helps you understand what they are worth, who they know and what they could be worth to you.
Built from two decades of
understanding the world's
wealthiest customers.
We've spent decades helping luxury brands understand, reach and convert affluent audiences. In doing so, we've seen exactly what happens after an enquiry arrives: the information brands capture, the intelligence they don't, and the opportunities that can disappear between marketing, CRM and sales.
LUUX IQ was built to close that gap.
It transforms a basic customer record into a richer picture of wealth, relationships and commercial potential - within minutes.
Bigger Clients
Identify the people with the greatest capacity to spend.
Understand the wealth behind every enquiry and uncover existing clients whose potential extends far beyond their current relationship with you.
Warmer Introductions
Discover who already knows your next best client.
Reveal the relationships around your prospects and clients, creating warmer and more valuable routes to new opportunities.
Fewer Wasted Leads
Know where your team's attention should go first.
Every enquiry can be verified, enriched and prioritised within minutes, helping your team focus on the opportunities with the greatest commercial potential.
Better Timing
Know when the moment is right to engage.
Receive intelligence around liquidity and significant life events that could materially change a client's purchasing potential.
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Bigger clients
Identify the people with the greatest capacity to spend.
Understand the wealth behind every enquiry and uncover existing clients whose potential extends far beyond their current relationship with you.
WE ARE NOT A SOFTWARE COMPANY THAT
DISCOVERED LUXURY
Luux IQ Was Built Inside
Luux Media.
For almost two decades, LUUX has helped some of the world's leading luxury brands understand and engage affluent and ultra-affluent audiences.
That experience sits at the heart of LUUX IQ.
Our understanding of UHNW behaviour, luxury purchasing journeys, audience intelligence and high-value relationships has shaped a platform designed specifically around the way luxury businesses sell.
This isn't generic wealth data applied to luxury.
It is wealth intelligence built from inside the luxury industry.
Built on decades of experience helping luxury brands
understand, reach and convert affluent audiences.
One platform. Three Ways
To Uncover More Value.
Reveal. Learn. Connect. LUUX IQ qualifies what is arriving, screens what you already hold, and maps the relationships between the two.
-
01
Understand Every New Enquiry
Know who you're really talking to.
LUUX IQ verifies and enriches new enquiries within minutes, revealing wealth, business interests, assets, relationships and commercial potential before your team engages.
-
02
Reveal The Relationships Around Them
Know who already knows your next best client.
Map professional and social relationships around prospects and clients to uncover warmer routes into high-value conversations.
-
03
Find The Wealth Already Inside Your CRM
Identify your most valuable existing relationships.
Analyse your existing database to uncover clients and prospects with significantly greater wealth and purchasing potential than their current relationship suggests.
- Liquidity alerts Know when significant events could change purchasing potential.
- Continuous intelligence Keep customer intelligence updated as circumstances change.
- Opportunity scoring Prioritise the prospects with the greatest commercial potential.
- Dashboards Understand opportunity, pipeline quality and commercial performance in one place.
Built To Make Your Sales Team Smarter.
MEET THE TEAM
Chris Wilson
Co-Founder
Founder of LUUX Media, with almost two decades of experience helping luxury brands understand, reach and convert affluent and ultra-affluent audiences globally.
Manuel Bianchi
Co-Founder & CEO
More than 15 years' experience in wealth intelligence and affluent customer strategy, including senior leadership within one of the industry's leading global businesses.
Kevin Hilton
Co-Founder
Digital and data specialist with almost two decades of experience building audience, performance and technology solutions for luxury brands.
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Kevin Hilton
Co-Founder
Digital and data specialist with almost two decades of experience building audience, performance and technology solutions for luxury brands.
See it on your own leads
Send us a sample of your recent enquiries and we'll show you what LUUX IQ can reveal. See the wealth, relationships and commercial potential behind the people already engaging with your business.